Bitkom is Europe’s largest digital association and represents more than 2,700 companies of the digital economy, including 1,900 direct members. We place a special focus on the topic of financial innovation, where we rely on the expertise of our broad member company network in this field: more than 15 banks, 60 Fintech companies, and 40 Blockchain startups. We published a first report on the digital euro in April 2020 and have since addressed the topic in numerous webmeetings, conferences and working group sessions within our association. This paper displays our industry association responses to the ECB consultation on the digital euro.