How does digital marketing strengthen the German economy? Our study “Digital Marketing in German - Value contribution of digital marketing 2025” provides answers based on concrete economic key figures. It shows how digital advertising increases efficiency, makes companies more competitive and enables long-term economic progress. From AI-supported personalization to programmatic advertising: digital channels combine precision and reach. With advertising spend set to reach €30.9 billion in 2024 - an increase of 20% in just two years - the study underpins the central role of digital marketing for companies of all sizes.
Discover how the digital advertising ecosystem not only enables growth, but also addresses challenges such as striking the right balance between personalization in online advertising and user privacy concerns - continuing to act as a driver of innovation, resilience and sustainable economic growth. Download the full study now. More information here.
