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Study

Germany's IT Mittelstand Report

What is the economic situation of the IT SME sector? What are the developments in the individual segments? Where are the strengths, where are the new opportunities? What can politicians do to ensure that IT SMEs remain innovative and internationally competitive and create a sustainable basis for growth? To answer these questions, we have carried out a detailed analysis of the IT SME sector in collaboration with renowned experts. The report is dedicated to a specific topic each year. This year, the focus was on digital marketing.

Digital marketing is indispensable for business success today. It enables companies to communicate with customers in a direct, interactive and personalized way via various digital channels. Companies can get in touch with different target groups and thus significantly increase their reach and customer loyalty.

IT SMEs play a central role in the digital marketing ecosystem by providing innovative technologies, data-based solutions and specialized support as users and providers. With its expertise, it drives digitalization, supports companies in implementing effective marketing strategies and strengthens competitiveness in the market. At the same time, SMEs face considerable challenges in digital marketing, such as strict data protection requirements, rapid technological development and an increasing need for qualified personnel.

The new IT SME report from the digital association Bitkom highlights the potential and challenges of digital marketing and emphasizes the role of IT SMEs. The report also provides insights into the current business climate and presents Bitkom's SME policy demands.

The entire report is available for free download here. You can find all the german study reports below.

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Digital Transformation Middle Class