Bitkom position paper on the proposal for an updated Audiovisual Media Services Directive
On 25 May 2016, the EU Commission published the long awaited proposal for an updated Audiovisual Medie Services Directive (AVMSD). In our view, the proposal represents a step into the right direction. Bitkom welcomes the more flexible advertising stipulations chosen in the proposal. Bitkom expressly welcomes the reinforced use of co- and self-regulation concepts in the proposal. Properly implemented, co- and self-regulation is the right way for efficient and practical implementation of the AVMSD’s requirements. We are critical of the proposed obligation for video-on-demand platforms to feature a minimum of 20 % European works in their catalogues.
